How Do We Get Out Of It?

Starting in the early 90′s we engaged in the frenzie of buying. As goods became cheap and disposable the act of shopping became our mantra, our therapy for whatever ailed us. Purchasing was the activity of the rich and famous, and for some reason we wanted to be “just like the rich and famous” (no matter who they were or what they accomplished). Well its been a long road to where we are today…a broken, divided country that refuses to budge on who is going to pay for all the thing we feel entiltled to. As Greece pulls the EU down , the United States should take a close look at how they are trapped in their own inability PAY for their sins. It’s quite clear how they got there …..citizens’ entitlements and the prosperous not paying taxes. But someone, some elected “Leader”, needs to be the mommy of the situation and say “You BOTH are wrong and you both need to give in to get ahead of this”. I don’t understand why human compassion doesn’t kick in and move towards a better evolution of living. We seem to be a very religious populous but don’t practice the basic principles of religion. But that’s Greece, not us right?

There are 3 million job opportunities in America right now. They may not be the ideal jobs, they may be jobs that feel like the work has no meaning…. but just the same they are jobs that PAY for things…and help the government create revenue to pay for the entitlements that keep our government working. Yes if the congress was working together we could make the neccessary cuts in those entitlements, but we can’t eliminate ALL of them to make this mess go away.

There are many billion dollar companies that are not paying their fair share of taxes. While (the ever important) small businesses of this country manage to pay their taxes at a higher rate. They do not have the lobbying power of big business to get that rate to where someone like GE is paying nothing. The same goes for hedge fund managers and companies that have their offices overseas to avoid paying taxes. Again they don’t want to PAY their fair share….they want a DISCOUNT…aren’t they just so smart????? There could be a compromise but no one wants to PAY for anything.

When did we get to this point of feeling like we shouldn’t be paying for anything? Wasn’t capitalism all about that…paying and making money or has it just become stealing money any way we can????

For the next five months wouldn’t it be rich if we had an honest debate about how we are going to get out of this mess, instead of all the negative retoric of whose fault it was….I know that won’t happen and I know we will be listening to blah blah that doesn’t mean anything and then we will vote for “someone” who made less mistakes in the blah blah world. It’s time to realize that we need to PAY for what we want and appreciate what we have….Please

How Did We Get Here?

Every day I keep hearing the question “how did we get here?”. The only answer I can come up with is; “because we don’t want to pay for anything”. How did we manage to ship all our jobs overseas?….because we didn’t want to pay for anything. “How did we get into this healthcare mess?” ….because we didn’t want to pay for it (and then some of us ended paying too much for it)…. How is it you can’t go into a store anymore to see TV screens and only a few manufacturers still make them?…Because no one wanted to pay for them…so you can only choose from 3 adaquate manufacturers. Don’t get me wrong we WANT all these things….even though most people can’t distinguish the difference between good and bad quality….we just don’t want to pay a lot for anything. We want the big DISCOUNT of life….no matter what. That’s what drives the American consumer and it’s no secret that everyone takes advantage of that fact to give us what we want…one big DISCOUNT…because somehow we feel entilted to it!

Please read this article I ran across the other day.

The new dynamic: Off-price is not for the faint of heart

May 1, 2012 By Karen Alberg Grossman

 “What’s an off-price store anyway?” asks David Lapidos, EVP of the OffPrice Show, alluding to the extent of discounting and promotional activity in conventional stores. “Off-price stores come here to do the bulk of their buying; regular stores come to improve their margins.”

According to Lapidos, the show’s exhibitor base these days is half manufacturers and importers, half jobbers. “Jobbers can no longer exist on just clearance merchandise since few manufacturers are overcutting or taking risks. Consequently, several have developed their own lines for department stores that they also show here; others have goods made specifically for this show.”

Tom Joyce of Building 19 is a retail expert in off-price. His stores, based inMassachusetts, are famous for value product and wonderfully quirky advertising. As he explains, “It takes expertise and finesse to get good brands at good prices, especially in a tight market. There are no longer large quantities available domestically, so jobbers are going overseas. What’s more, it’s a gentleman’s business: if a jobber’s stuck with something, you help him out and then next time around, he’ll help you. With the right relationships, you can lock up exclusives, especially from department store shelf pulls. So I can sell a gorgeous designer name sweater at $9.99—maybe it’s Pantone 423 vs. 422, but who cares? Having last year’s goods is less of a factor in men’s.”

According to Joyce, great offerings are finite. “There are only limited amounts of most off-price product; when it’s gone; it’s gone. And the biggest change over the last few years is that as stores and manufacturers reduce inventories to accelerate turn, availability of the most desirable goods has diminished.”

Another issue, he explains, are the growing middle classes inChina,Indiaand other Asian countries. “Many opportunities of the past are staying in local markets overseas. If factories can sell goods in their own country, they don’t have to use quota or pay duty.”

Joyce cites another issue: chains (Bealls, National Stores, etc.) using larger quantities so that one call from a vendor could be 12,000 units—the end of that style if the chain buys it. “Several of my key vendors sold out of half their offerings by the end of the second day of the show,” he explains.

As regular-price department and specialty stores look to increase margins, off-price buys are an increasingly important part of their strategy. Concludes Joyce, “If they buy a $40 MSRP item for $5 (which means out the door at $17.99 to $19.99), they can special sale these goods at $14.99 and still triple their money. So while it’s hard to forecast and there are many frustrating variables, off-price remains a dynamic and viable business.”

Well there you have it….a whole industry built on the idea that it really doesn’t matter what it is, if it’s cheap and you can take advantage of the cheap consumer it’s on the shelves of your local stores and internet sights…..Be careful what you wish for, you’ll destroy the value of what you already have. (I sound like a fortune cookie)

 

 

I Just Gotta Share this With You

There was a special report about Walmart turning 50 in Women’s Wear Daily and I they had some numbers they wanted to share with the rest of the world .

Can You Believe This?

They had more information but I think you get the general idea. Walmart has changed everything. Doesn’t their size frighten you? It frightens me. How could anyone compete with this Goliath? Certainly I’m not talking about Louis but just in general, how can anyone compete in the retail world with something so large.  Then again I feel like everything now is big. I guess you can’t produce anything economically any more without HUGE quantities. The global economy now means that your product must reach every corner of the world. But how does that keep your product SPECIAL? For companies to be known all over the globe they have to have that BRANDING machine in place. Companies have to be accessible on the internet, and they have to have hundreds of points of distribution.  Zegna has 125 stores in China alone. Still I can’t help getting a queasy feeling that with so much exposure the product just becomes another commodity.  It’s almost a vicious circle that you can’t get noticed until you are already over exposed.

With media firing off information so fast to consumers, manufacturers might get a leg up with the exposure. “New and different” happens every day and then the news becomes stale just as fast. The consumer gets lost and confused and retreats to the familiar, “BRANDED” merchandise. Back to the circle.  On the other side of this issue is the elimination of brands because retail companies can’t compete. The perfect example of this is trying to find brands at CVS. Years ago vendors would fight for shelf spaces that were eye level, they would pay CVS to get the best shelf position. Now the best positioned product is the CVS Brand, which is usually cheaper than the name brand. But you find yourself looking tirelessly for the “name brand” which is usually buried between the CVS brands. The reason for this is that CVS can’t beat the price of Walmart for “name brands” so they try to win with their generic brand….sometimes these products are just not the same. So to get the “brands” you want you have to drive to a Walmart (or shop on line) or buy generic. Best Buy is another example of Samson and Goliath, which is funny because Best Buy used to be Goliath. Best Buy is now closing stores because Amazon is so BIG and they don’t have the expense of having to support brick and mortar stores which enables them to compete on price.

 The way we shop is changing so fast….but I’m not sure the consumer realizes what they are giving up to pay the least amount for what they want. And soon I fear they won’t have a choice to actually go to a store and sample the choices. Are we so willing to give up the act of experiencing things just to get the cheapest price? Obviously the answer is a BIG yes. 

Does It Really Make A Difference?

Well the news has finally arrived, Raf Simons, formerly of Jil Sander is now the designer for Dior.

Raf Simons the "New" Designer for Dior

So what does that exactly mean? Let’s backtrack shall we. A year ago, the former designer for Dior, John Galliano, was fired from his post because of racial slurs spoken during a drunken rage at a Paris bistro. A year long search took place but in the meantime the interim designer was a “second in command”  known for his tame, well crafted collections.  The public statements by LVMH, owner of Dior, say there hasn’t been any fluctuation in sales, and they have been experiencing an increase in sales due to the Asian market. So one designer, who was slowly deteriorating, gets fired but had no real influence on sales.  An interim designer, whose aesthetic was completely different, takes over and surprisingly there is no change in sales. And now we have yet a third designer put in place and everyone is writing about the merits of his talent and what effect it will have on sales. My guess is “it” will make no difference.

The basis for this statement is looking at the numbers, or the numbers told to us by LVMH. They are doing a great business no matter what because the foundation for their unbelievable success is their BRANDING machine. The sales come from consumers that “want to be”. They want to be known as rich, they want to be known as part of the “style club”, they want to have instant recognition as if they were famous. That recognition comes from “stars” wearing their clothes, shoes and handbags. That recognition comes from editorial appearances in all the top fashion magazines around the globe which is LVMH’s top priority. LVMH has monthly reports done on how many times their products appear in the press (editorial and/or star related) and put constant pressure on their public relations army… the same way Toyota puts pressure on their dealers when they look at their monthly unit numbers.

80% of Dior sales are shoes and handbags (which only a few pieces are in the fashion show). They are sold around the world at Dior shops in malls and airports. global department stores and then specialty stores which tend to sell more clothing. So the “designer” and the fashion show are just SHOW, that’s it.  The fashion show is one big advertisement that makes the press and buyers feel important. The show also gets editorial immediately and afterwards. If the fashion show reads over the top expensive, that translates to the consumer as “luxury”. But the designs and integrity of the product (clothing) means very little. So my prediction is the Raf Simons will do just fine. Once again design integrity is last on the list of consumer importance.

I Guess You Can Have It All at My Expense

Have Someone Else Advertise for You

I am a Marni freak…I admit it, I’m addicted to her design style and aesthetic. We have sold (very well I might add) Marni in this store for more years than any other store…we were the first store to buy it. So you can imagine the fumes that come out of my ears when people ask me what I think of Marni for H&M. Oh yes I know it’s a marketing tool, so that the masses  get to know Marni, a “relatively” underground designer. Let’s just go back to how Marni got to where it is now in “designer world”.

Consuelo Catiglioni a.k.a Marni got into designing at a relatively late stage in her life. Her children had just gone off to college and she wanted to do something with her now empty time. So she started to design coats in her husbands factory…they were good, so were the pants she designed for the models to wear underneath. I bought them all. And sold them. The next season she designed everything in leather, we sold it to the piece. Consuelo and her husband were smart enough to recognize the salability of her designs and they merchandised the line by category. Soon Marni blouses were the item to get, then her pants, and she really started the dress trend. All were in her now famous prints.

Actually you the reader probably do not know half the trends Marni started because she always relied on independent retailers to introduce her designs, not the press. The reason the press never mentioned her was because she didn’t advertise. I hope everybody reading this does know that fashion magazines do not feature any designers that do not advertise. (Hence the same cast of characters are always featured in editorial even though they are not relevant any more) (even more important these same designers steal designs from Marni and others and then claim the ideas for themselves). The relationship worked very well because the stores got exclusivity of her product and the knowledgable customer got to discover a brand that wasn’t a BRAND.

But ahhhh things never stay the same. I think that the Asian market is heavily reliant on the BRAND paradigm. So Marni needed to raise it’s awareness (so they thought).  They got together with H&M and Consuelo designed a collection (supposedly a one time event) to be released this March. Well it worked.

There Were Lines Around the Block

Just Maybe They Knew About Marni Before H&M

For a designer that doesn’t advertise the public relations of this “event” was huge. The press party before hand included a movie directed by Sofia Coppola. H&M, with their resources,  grabbed what took years for independent retailers to build up and maximized it with a sell out, day one.

Sofia Coppola

H&M had no problem advertising the event, and they had a killer take away bag which became a collector’s item on it’s own. Needless to say it was a success, but what does that do for my business. The answer is I don’t know. Most of the designs were redos of things done WAY in the past. The sophistication level really didn’t match what we carry in the store. The quality was great considering the simplicity of what was on the racks. I am going to watch it and keep you posted.

I think I just wanted to explain all the work that goes into nurturing a designer. And it’s tempting for these designers to get their name out there and think they are producing garments for “every man and women”. But here’s a thought. Why not promote the quality of good design and construction and help the “every women” to trade up, instead of having your knowledgeable customer rush to trade down. Because the biggest customers at H&M that day were women and men who already knew the value of Marni…they lined up outside the doors of H&M in the early morning light.

Line at H&M for Marni

Jil at Jil

Will It Be The Real Jil?

Twenty five years ago we started carrying a line from Hamburg Germany called Jil Sander. It was perfect for Louis, incredibly well made, modern researched fabrics, minimalist styling and a price tag that matched all this luxury. At the end of the 90′s Jil descided to sell 75% of her company to Prada because “she wanted to improve on the breathe of her handbag-shoe business” . She was promised by Prada’s chief executive officer that the business would remain the same. Well it didn’t stay the same. The first thing that Prada demanded was that all of the clothing would be made in the Prada factories. There went the quality that Jil was known for, and the fabric research was cut in half, there went the modern take on clothing. Jil couldn’t work under those conditions, and feeling duped, she left. There went the design. We dropped the line as soon as Jil made the announcement. (how could it ever be the same value?)

After that, Prada worked hard to try and restore the value to the company which was of course, impossible. After a few tries they brought in a menswear designer named Raf Simons.

He Had Never Design for Womenswear

Raf had never designed for womenswear. (Somehow they thought it was a good bet). A few seasons later they sold the company to an English investment company who quickly announced that they were going to sell the company as soon as they made it profitable again (like that could happen). Raf’s first attempts at a collection were actually better than I thought they would be and each season you could see he was learning and growing, but the company still struggled . A few years later a Japanese/Italian company bought the company and continued to support Raf and you could see improvements with the collections and sales (the quality still could not match the standards of the original Jil Sander).

Last year around this time John Galliano was fired from the Dior house for racial slurs during a night of drinking in Paris (one of many nights). It was announced the Raf was a consideration for the job. Well now…. here is the fashion world in a nutshell. Gibo, (the Japanese/Italian company) who had been investing money (while losing it) in Jil Sander (a company abandoned by it’s designer) watched it’s designer publicly announce that he was interviewing for a job in a company that was trying to rebuild their brand that was abdondoned by yet another designer. (I know that was a run on sentence) So Gibo fired him.

The fashion world is in a tizzy…They are mad at Gibo for firing Raf (who, by the way, miraculously popped out the most beautiful collection for his last season). They are thrilled that Jil is returning, and they are expecting the company to return to it’s original splendor. Well guess what….in won’t. I was asked to start showcasing Jil again in the store. I thought long and hard about it and I refused. There were two reasons. First, Jil is now sold at many stores not just the controlled specialty stores that she insisted on originally . Second, Jil’s control on quality will be minimal. She will not have the control over the factories like she did before, and her obsessive control over details will be cost prohibitive. I’m sure she will push the envelope of the company owners, but the price of her pants in 1998 are still considered outrageous at $1200 (and that quality can not be replicated for the same price).

The musical chairs of designers that is going on with these fashions houses are going to catch up with their customers and eventually their sales. Branding IS important, I know that, but product integrity is also important. Is the consumer so gullible that it will eat anything companies throw at them? One change can be understood, but when the consumer needs a road map to understand how far away from the original concept the company has gone, the consumer will abandon the product. Success in a label is usually a combination of design, make and fit. When these elements are rearranged or eliminated the BRAND can’t stand on it’s own…look at the GAP. I wish Jil well and I will be watching carefully to see if I did underestimate the situation. But I thought I would give you, the reader, insight into how decisions are made. I will be the first to admit my mistakes, but I have to have some guidelines to give my store the integrity that I demand from my vendors.

The Age of Consensus

Consensus of Thought

I don’t know about you but I am sick of listening to the media talking 24/7 about the Republican Primaries. It’s not that I mind the candidates or their messages, or that there is so many mistruths being thrown around. I’m tired of the media forcing a consensus and watching the public follow suit. First the media pushed Michele Bachmann on the public and then the POLLS showed her in the lead. Then Herman Cain was pushed to the forefront by the media, and the POLLS  followed suit. And so on and so on. It doesn’t make any difference whether it is left leaning or right leaning media, they push forward an agenda of blah, blah. If they keep talking they think we’ll keep listening. And if they keep talking they will influence us , not on the issues but on the blah blah.

In our need to belong to the “right” team we follow popular opinion, no matter how fast it changes. I find this part of the process fascinating. The candidates talk of individual rights but condemn anyone who doesn’t think like them. The audience applauded Jon Huntsman during the debate this morning when he spoke about truth, honesty and leading people to come together, but they also applauded when candidates spoke negatively about The President or other candidates. In their need to be right for the moment the public will follow whatever is the current “on trend” message.

Where does this lead us? We follow whatever the media is leading us.  Because the media cranks stories about consumers lining up for sales after Thanksgiving, Christmas retail has become a frenzy of slashed prices. This is good for the consumer as long as they know what they are buying…and sometimes they buy things just cause it’s going to be cheap for an hour or so. How about Fashion? The media dictates the 5 trends for the season, retailers provide it and the consumers are walking around looking like pumpkins whether they look good in orange or not. We follow suit like soldiers marching forward, afraid to stand out or be different.

The internet has not helped this situation. It too works on consensus. The YouTube Videos that everyone likes becomes the most popular. The shopping website that everyone visits become the most used….plus the products have to be something you already know or you won’t buy it. It must be in our DNA that we want to belong or be known for something that everyone else believes.  I guess if we just studied religion we can find out how strong that DNA must be.

I thought freedom of choice is the foundation of democracy. In a time where it is “consumer beware”, we have to become experts on everything. We have to be a perfect travel agent if we want to travel in style for less. We have to know about all kinds of cars if we want to buy a great one for less. Same goes for electronics and appliances. So where do we go for information?…The internet, which will give us the best information from a consensus of information. I love how the new “information technology” (think the genius bar) thinks that it can predict what we will like by a consensus of information taken from us, combined with people who might think like us or have our same demographic (feel the sarcasim). Where did all the individuals go?

The new generation is so willing to give up habits and personal information to technology thinking that they will benefit from the consensus of data. Is it  destined that we will only move forward when the whole blob of the sameness will move forward with us? Will we create products that ONLY a majority of people will purchase? What happened to products that we don’t even know we want yet? Where’s the room for invention and creativity? Who will be brave enough to support products that don’t fit the mold? Hopefully stores like ours, with customers like ours, will still support new and different products that don’t just fit a consensus!

Happy Holidays & Happy, Healthy New Year From The Boston Waterfront

It was a calm day on Boston Harbor

Women Now Outshine the Men at Work…Is That Acceptable? Really?

Donald Trump Bad Hair Day

Here is the supposed KING of Business. So are we (I mean the work force of America) saying that it is OK for a man to parade around like this just as long as he makes a lot of money?  Would that be acceptable for women? Funny, every time a women runs for office, all the press and opponents talk about is her dress and her hair, but we don’t even speak about a man (well ok we are finally making fun of “The Donald”).

Is this Best We Can Do?

Here you go…here is the perfect illustration of our illustrious young male workforce, badly dress and groomed. Why aren’t the women of the world screaming for a revolution….Would you really look at these guys and think they are the best you could hire for your company?  How can you tell them apart?  They all think they look the part, and what they really look like is that they have white man’s disease, you can tell they can’t dance either. Maybe one of them could have worn a dark trouser that possibly would fit them without having a saggy ass. Maybe one of them could have worn a patterned shirt or dare I say a tie. We all know they were wearing blue blazers (without a spec of a design element anywhere). Somewhere there is a secret code that informs these men that it’s the only acceptable uniform to wear; khakis, a blue or white plain shirt and a navy blazer and you are all set for the business world. Get an $8 hair cut while you are at it.

Well guess what men of the secret code…your competition isn’t each other any more. it’s women. And I can say for certain, because many of them are my customers, women are grooming themselves to look more modern for business to beat the competition in their saggy assed suits from Joseph A. Banks. Get ready… So when you walk out of an interview all wrinkled (or unwrinkled in your stay pressed shirt and pants) that the women (or male) interviewer is going to respond better to a candidate with an aura of a well dressed and groomed person, not someone in the secret code uniform.

Now I know that I’m a woman, and women aren’t part of the CLUB…. But this code has gone on for way too long. It was cool to see men stop being so buttoned up, but of course we had to go to extremes and soon they are wearing pajamas around because they are comfortable. If that’s the case why wear clothes at all?

Is this Really Sexy? I Guess if You Have Money You Shouldn't Care..I Think You Should

Whether men like it or not, to compete in this business climate they are going to have to put more time and effort into their appearance or be left behind. There are leaders in this endeavor. The look may not scream out (which is the point) but check out the grooming and the variety of dress.

He Looks Modern Without Looking Stuffy

Look a Different Colored Shirt?

Now There's a Man Who Knows How To Tie aTie

See my point? Please….

What Do The Working Women Wear?

I’m in the middle of buying “Pre-Fall”…whatever that means…and I’m looking at some pretty nice things when it occurs to me that I keep say the same thing to these brands, “What is she going to wear “that” with to the office?” You would think I was asking the most ridiculous question. The answer is always the same “oh they can throw “that” over black pants or a skirt”. Really? So I ask “who do you think is wearing these $1500 tailored jackets?” The answer is women who work.

This kills me. I come from a time when women were lucky just to be able to be in the same office as men, never mind having the same job. We have gone through several incarnations of workwear for women and we finally have the freedom to express ourselves (granted with some limitations) and we still have to explain to manufacturers that all these expensive clothes are worn by women who have somewhere to go in them…they actually serve a purpose. it’s not just fashion.

Look at the Cut (which is outstanding,) the Fabric Brings in the Freshness

As you can see we are just getting in some great suits for spring that I think show there is creativity in this category…..which means someone is thinking about the customer,  not pandering to the unrealistic pages of fashion magazines. This next suit is from Jason Wu. He’s part of the new generation of great creative and technical designers that move the needle forward for womens wear.

His use of lace, technical fabric and zipper closure freshen up this spring staple

So Simple but is it Really?

Last but not least (at all) is what looks like a simple black suit from The Row, but upon closer inspection the delicious fabric, the hip structure that make you look skinny (believe it or not ) and the skinny pant makes this suit a head turner. These are just a few examples of the new work wear. This is also a reminder that when you come to Louis you are NOT just looking at “fashion” that a designer puts out there, you are looking at an edited collection of clothing that has a purpose for your lifestyle….and isn’t that why you buy clothes?