Thank you for visiting the Louis Boston blog “What Is.” We’ve moved to a new space on our website and hope that you’ll visit us there.
Wednesday, 4 June 2014
Thursday, 29 May 2014
If you’re into design – and if you’re reading this I know that you are – you already know that Canadian-born, London-trained designer Thomas Tait won the Inaugural LVMH Young Fashion Designer Prize yesterday.
What you may not know is that I literally searched for and found Thomas Tait when he was finishing his MA at Central Saint Martins in London way back in 2010. Shortly after he won the Dorchester Collection fashion prize that year I saw his work in an editorial spread in some British fashion publication. I sent my assistant on a wild chase, and of course she found him, and we met for the first time in his publicist’s office.
If memory serves, he had 10 pieces in his first collection, and in January of 2011 I placed my order for fall. After that we were the only store in the US to carry his line – for at least two seasons. Since that time, WWD is reporting that Tait has found a home in only 10 specialty stores…and that number still includes LOUiS!
When I reflect on what it was about Thomas that made me fall for his work, I know it was because he fulfilled my never-ending quest to find something new. I’m never interested in regurgitation, but I am always interested in innovation that moves fashion forward. And that is what he is doing! Also, I had done a lot of work with Jil Sander in the 90’s and Thomas’s minimalist approach and astute attention to the detail of his craft reminded me so much of her. If you’ve ever seen a piece from any of his collections you know that nothing he creates leaves the factory until the garment is absolutely perfect, inside and out. These are not qualities you can learn necessarily, they are qualities you are born with.
Yesterday, after hearing the news, I was thrilled to be able to send him a text message to congratulate him and let him know how proud I was of him and all that he has now accomplished. His endearing response of, “I can’t wait to tell you all about it,” left me feeling, well…special.
Then I got this text from an old friend I approached about investing in Thomas Tait years ago:
“I should have listened to you.”
That was all it said.
And this is where things become bittersweet for me because I know that Thomas Tait belongs to the world now. My hope is that the industry will do their job well and continue to elevate him, with respect, to exactly where he should be.
Of the 11 finalists in the LVMH New Designer competition, Louis carries 8 of them; so now there are 7 other designers, including Suno, Simon Porte Jacquemus, Tim Coppens, and Simone Rocha, yet to be discovered at 60 Northern Ave. Are you going to wait for LVMH to tell you how spectacular they are, or should you simply come and see so for yourself?
Tuesday, 20 May 2014
Every year, it just gets better.
In the event that you missed it, and I hope you didn’t, the finest players in menswear came together last Friday and Saturday for our annual Men’s Workshop at Louis. Rain all day Friday made way for a gorgeous sunny day on Saturday, but neither condition kept the crowds away.
Honestly, besides going for vacation, why would you travel to Florence for the annual Pitti Uomo when we stage our own “mini-Pitti” right here? These particular houses don’t often get together in the same space, but they do it for me, and it comes together beautifully.
As a matter of fact, the success of the day Friday led to a private dinner upstairs at Sam’s and then a stroll over to the Institute of Contemporary Art for their annual Party on the Harbor, which happened to coincide with our event. The entire group, normally engaged in cordial competition with one another, took it all in side by side and had an amazing time.
The store looked just as incredible on Saturday; set up for Kiton, Belvest, Harry’s of London, PT101, Massimo Bizzocchi, Valentini, Tintoria Mattei, and Sartoria Partenopea – and was quickly buzzing with excitement once again. It was a gorgeous day, complete with a wedding party photo shoot just outside of our windows, and a lot of interesting conversations about men’s fashion.
I’ve said it before and I’ll say it again; there is nothing, and I mean nothing as spectacular as a 24-hour suit and handmade shoes. If you don’t believe me, take a look at what you missed, and mark your calendar for next May when we’ll do it all over again.
Sunday, 11 May 2014
Others may try, but none measure up.
Come see for yourself.
On Friday, May 16th and Saturday, May 17th, Louis Boston will host two great days for men…again. Since 1996, long before “Made to Measure” became a “thing,” we have been pulling out all the stops to create events that bring the makers of the finest men’s clothing in the world – to you, all in an effort to help you define your personal style.
It’s okay to ask for help.
Imagine a place, a mini-Pitti Uomo, where the finest fashion houses in the world come together in one spectacular location (Louis), with views to die for (Boston), so you can have an EXCLUSIVE preview of their Fall 2014 Collections.
I invite you to come in for a light bite, and stay to meet the brilliant minds behind Kiton, Belvest, Massimo Bizzocchi, Harry’s of London, PTO1, Valentini, Brioni, Tintoria Mattei, and Sartoria Partenopea. Men’s sartorial fashion at it’s very finest. We are honored to have them here and look forward to introducing you to them.
As if I haven’t made things enticing enough, I’ll let you know that most of what you’ll see here you won’t find anyplace else. What you’ll discover at Louis; the fabrics, the colors, the cuts – simply won’t be available in the “Made to Measure” book that everyone else gets. What you’ll see is only for me, and I bring it all here for two days, only for you.
I created this workshop because I am truly in love with menswear. The tradition of bespoke is a dying art, it needs to be honored, and you can’t do what we’re inviting you here to do on the Internet. If your instinct is to “google it,” I ask you to join us and let us educate you about what it really means to have a garment that has been completely handmade for your body. It’s three-dimensional, it’s molded to you, and there IS a difference.
When you’re in Italy the tailors there speak about menswear, and suits in particular, in hours; as in how many hours it takes to create one. It’s important to know when having this conversation that when they “create” a “24 hour sui” a machine will never touch your garment. Every piece of fabric is cut and sown by hand. Period. It will fit you, and only you.
Once you understand and appreciate that, I promise, you’ll never go back.
Next in line is a “12 hour suit” – one that is made by hand, but certain elements: the buttons, the lining or the pockets may have been added by machine. Still a distinct garment, created specifically for you, and worthy of a look at Louis.
After that, the suits you see in department and menswear stores across the country have been manufactured in factories. They have been sewn on machines and produced for the masses.
Needless to say, you won’t find those at Louis. Not for the workshop, not ever. Nothing we do is for the masses.
If you haven’t figured it out by now, we do things our own way at Louis. Always have. Always will.
Like I said, come see for yourself.
Wednesday, 30 April 2014
Ask anyone and they’ll tell you that my affinity for clothing, especially men’s clothing, began long ago.
Perhaps it has to do with the fact I’m the fourth generation of my family to own and operate Louis, and all that goes along with that is now in my blood. Contrary to what people may believe, Louis wasn’t founded to sell women’s clothing. As a matter of fact, the history of Louis was built around the best menswear money could buy, and both my grandfather and father were pioneers in the industry.
In the 1930’s and early 40’s, when the silent film era began to decline and “talkies” took over, the movie studios understood the value in their investments, and had beautiful clothes custom made for the actors in their films. They brought in the best tailors from Italy; to dress them, and give them what would soon become “signature styles.”
A craft that had been taught and passed down from generation to generation, the Italian tailors took the business of fabric, tailoring, and fashion very seriously. The garments were handmade, and depending on the region of origin, were distinctly different from one another. Hollywood brought them over to help their stars develop distinct differences as well, and they did.
You only have to take one look at the suits Cary Grant wore, with defined shoulders, lapels, and patch pockets…or the fitted garments Gregory Peck wore, with much stronger shoulders and very baggy pants, to see the incredible custom work that was being done and the impact these “style icons” were beginning to have on fashion. As Grant’s co-star, Eva Marie Saint remarked about the actor: ”Other men wear suits. But with other men, there’s the man and then the suit that’s on him. That didn’t happen to Cary Grant. Style was like (his) skin.”
When the war was over at the end of the 40’s the Italian tailors returned to Italy, but they took something from the United States with them. It was here that they first became privy to the concept of “off the rack;” and the understanding that suits did not have to be made entirely by hand to be special. For the first time they began to alter their designs for a much broader audience, and my father was among the first to buy them and bring them back to Boston. Even though the garments were now part of a larger production process they still had the quality only the Italian tailors could impart to them. They were still something special. Word spread, and toward the end of the 50’s and more so throughout the 60’s and 70’s, when the Baby Boomers were starting to take their fashion more seriously, Louis saw a substantial amount of growth. It was around this time, when I was a young woman, that I took a real interest in Louis and our family business.
My father developed a shop within our shop called “Down with Louis,” which was created for consumers in my generation. He was importing 3 piece suits from Italy, crafted in gorgeous gabardine fabrics, and sold them for $125 each. With a sales team made up of only women (including me!), our male clients couldn’t get enough and began to buy 6 or 7 suits at a time, in every color they could get their hands on.
As the 70’s wore on and designers continued to develop their lines based on the signs of the times, men’s fashion took a turn…for the worse. Men were being presented with Rayon suits and chunky, high heels shoes, and after a brief fascination with the trends, they started to turn in another direction. They abandoned these clown suits (sorry!) and sprinted back toward conservative and emerging designers like Giorgio Armani and Ralph Lauren who knew exactly how to “save” them. Throughout the 80’s they did just that by creating comfortable “uniforms” so men didn’t have to think or be different. They were simply, and gladly, fitting themselves in to the images the designers created. The “Armani suit” infiltrated the professional set, and from preppy, to safari, to dude ranch, to Wall Street – Ralph Lauren mastered the presentation. Men who weren’t sure anymore about how to dress themselves felt a wave of relief. It was all there for them. It was painless, mindless, and safe.
They ran from this:
Similar to the history in women’s fashion, the 90’s brought all things to a screeching halt because Generation X wanted nothing to do with nostalgia or achieving a particular “look.” The truth was everything to the contrary. The demise began with the notion of “Dress Down Friday” which turned into, “Fu*k it…let’s dress down every day.” “Deconstruction” and “Grunge” made men deconstruct wearing a suit to wearing, well, anything…and besides bankers and attorneys, you would see everything from ripped t-shirts, old jeans, sneakers, and even pajamas on the street. This was fashion?
Later in the decade the tech bubble burst which required GenX to find “real” jobs and present a bit more professional. Suits were still out of the question, and when the next century began a new uniform emerged in the form of no crease, no stain, fabrics made from Petroleum and Teflon. White t-shirt + blue button down shirt + gray suit = fashion? I know you remember it well.
Soon thereafter, with a downturn in the economy, men’s fashion began to genuinely lose its footing and once again men became unsure of where to turn…to find another uniform. Because of the spread between generations, and due to the fact that is no longer a “one suit fits all” landscape, it seems that luxury department stores have had to divide the shopping experience for men into “tailored” or “designerwear.” In my opinion, they’re getting extremely lost on the path between two places, and I think their customer is getting lost right along with them. Tailored clothing are no longer one style fits all, and designerwear has developed into extremes that are unequivocally not for everyone.
To be honest, if they don’t find what they’re looking for soon I’m afraid men are going to rebel like they did in the 70’s and we’re all going to find ourselves staring out into a sea of mediocrity once again.
So where do men turn for their inspiration today?
Long gone are the days of Marcello Mastroianni, who ordered custom suits from his Roman tailor….and the rugged dressed-down style of Steve McQueen…and the New York City grit of Al Pacino. From the casual cool of Marlon Brando and James Dean, to the sex appeal of Richard Gere in American Gigolo and the power of Michael Douglas’s Gordon Gekko in “Wall Street,” who are men looking to for inspiration today?
Are there any icons out there?
If you find them, will you let me know?
This brings me full circle to my affinity for menswear, and fuels my purpose to bring inspiring pieces to Louis today. I travel the world with what I just shared with you in mind, and remain determined to help men find a way to pack their jeans away. It just has to happen! I make it my mission to help men who shop here find their own contemporary, relevant sense of style – where clothes are tailored correctly to fit closer to the body without looking awkward, and where urban and athletic style come together with PANTS, refined hoodies, gorgeous fabric, gorgeous blazers and sophisticated sneakers that will blow them all away…
I’ll leave you with this…
I remember once, when I was young and single (oh yes I was!) and living in a Townhouse outside of Boston, an acquaintance asked if they could set me up on a “blind date.” Never one to turn away from trying something new, I agreed and waited, and wondered who would arrive at my door.
After several days of anticipation, the date was upon me. I remember hearing the doorbell ring and walking to the door with the anxious/excited feeling one (hopefully) gets just before a blind date and swung open the door.
To my excitement, the man who stood before me surprisingly very handsome, and I felt a wave of relief take over…until my eyes left his face and found their way to what he was wearing, and before I knew what was coming out of my mouth, I said, “I’m sorry, you must have the wrong address…I’m waiting for my blind date!”
He didn’t get it. Do you?
Saturday, 19 April 2014
There really are so many good things; but one of the best…about being Louis, is the relationship I have with some incredibly talented designers. And it’s because of these relationships that we are able to bring some really unique experiences to Boston season after season.
While all eyes are now on the signs of spring that alluded us for so long and are beginning to come to life right out side of our walls (or should I say magnificent windows), ours were on designer Jason Wu a few weeks ago when he brought a preview of his Fall 2014 collection to Louis.
Jason debuted his first collection in 2006, we hosted a party to celebrate him and other young American designers at the ICA in December of 2007, and by 2008 he had been nominated for the CFDA/Vogue Fashion Fund award and won the Fashion Group International’s Rising Star award. Also that year, Bruce Weber shot the designer for an editorial spread called “Summer Camp” in W magazine. Since that time he has certainly amassed some very well known clients, the most “famous” perhaps, being Michelle Obama.
Assuming you’ve been here and assuming you’ve been following my blog, you know that I’m currently quite excited about a new crop of designers and interesting pieces that reflect an aesthetic of urban and athletic luxury…but that’s not what I appreciate about Jason, or why he fits in so well with what we do here.
I like to call Jason Wu the “lady collection” in my mix. However, he’s really never too ladylike, and there’s an edge his designs possess that continually keep me interested.
Presenting to a rapt audience, Jason showed us some gorgeous pieces for fall. In addition to the sportswear and bias dresses in beautiful colors and fabrics he’s known for, he brought some striking dresses and bags that truly turned heads.
The collection was loved by all of course, but for me…it was really about his coats. A category that has sadly been lost to the “North Face” set who haven’t been able to slip out of their “puffers,” Jason’s coats were sexy and sophisticated and as always tailored to perfection.
So when the chill comes back (after it hopefully leaves us for good this spring), remember, you have some pretty incredible options…
(All images from Style.com)
Sunday, 6 April 2014
Rhetoric (n.): The art of effective or persuasive speaking or writing…
There’s an evolution going on in fashion, and my hope is that you’ll take the time to find the pieces that have meaning to you, before the rhetoric of new trends are spoon-fed to you from the pages of magazines.
While those glossies have always been around, and serve a great purpose to many, it’s important to understand that most of the trends they write about are manufactured by an industry to suit the season.
In other words, it’s no secret that some women (and men for that matter) are being force-fed a “one style fits all” mentality. And clearly our society is NOT one style fits all. Not every body is meant to fit in skinny jeans, and not every breast was meant to be revealed in a skin-tight top. I understand that yoga pants are a “thing,” but there’s a time and a place. We don’t all want to see an ass wrapped in spandex while in line at the dry cleaners. (I’m sorry, but it’s true)
People seem to be spilling out of their clothing lately, and for some reason they think that’s okay.
But, it’s not.
Creating a trend to push people into buying is not the only way. As a matter of fact some of the most exciting fashion “trends” actually originated in society, based on an authentic sign of the times.
The 70’s were a shining example. People didn’t wait for “Punk” to appear on the pages of Vogue before they sought it out. The clothing was part of a bigger, cultural movement before it became “The Punk Look.” It was completely organic before it was pursued, embraced, and ultimately devoured by a generation starved for something unique and different.
Another obvious example was “Deconstruction,” or “Grunge.” The movement, initially, had nothing to do with fashion, but everything to do with music and culture and a severe socioeconomic backlash that was sweeping the world.
Speaking of sweeping the world…have you met the Millennials? They’re young, influential, and sitting in various positions on the current socioeconomic pyramid: Some have more money than they know what to do with (Yummies), and others can’t seem to find a job…even with a very expensive University degree in their pocket. But regardless of their position they’re demanding and consuming everything, even (sadly) the skin-tight trends.
But it’s also because of this that the world seems to be on the brink of real change. And it’s important to notice again how THIS is what can propel people, and therefore fashion, forward.
So turn off your smart phones, shut your magazines, and take to the streets. If you do you’ll see that a compelling mixture of volume, athletic luxury and urban flavor now embodies an evolution of fashion design that hasn’t really been done before.
Today, the architecture of clothing has taken center stage. “Volume,” in fashion, might sound intimidating, but it’s not. Volume, done correctly, will enable you to feel comfortable, but look interesting and impeccable. It’s not about larger sizes or cuts of clothing, it’s about moving fabric away from the body. It’s about evoking a bit of mystery. And in this world, obsessed with fast and furious consumption, where almost nothing is sacred, mystery can be a very good thing.
Additionally, athletic influence in fashion has become a legitimate game changer. Where blazers and jeans and yoga pants held court, athletic influenced jackets, shorts and pants are taking over. Pieces are being created to be comfortable, fashionable, acceptable, and ultimately coveted.
And all of this is reflected in an urban sensibility that has been woven so prevalently into our society today: In life, and music, and fashion…on the streets of New York and Paris and Milan.
What you find in the streets is not rhetoric…it’s life.
Monday, 31 March 2014
It was brought to my attention lately that my blog “What Is…” was not. And for a woman who has spent many years curating stories that come alive within the walls of Louis, I stopped telling them to you long ago.
I blog because I always have something to say, but I stopped because I kept getting the uneasy feeling that my words were falling on deaf ears…in what can be a very ignorant industry anyway. My tone was becoming angry, I know I sounded whiny, and it was time to stop tapping the keyboard and start tapping into evolution.
It was no longer interesting to me, and surely not to you, to continue to regurgitate the mantras I so loathed of markdowns and selling out. Everything felt like it was standing still.
Fashion has been, and always will be, a socioeconomic illustration of society. And as such should always be evolving. And that’s where the industry is fumbling. Stories have become about conforming when they should really be about evolving.
And all roads lead me here.
Is fashion evolving, and more importantly, are we evolving with it?
Let’s just say I’m hopeful.
With the advancement of smartphones and the alarming rate of digital creation and consumption, things have been moving at warped speed…except when it comes to fashion. I get that this digital movement is highly instrumental in “sharing” fashion, but what’s being shared has been stalling out.
I can’t understand why, when for the duration of my lifetime anyway, I have found the history of fashion to be somewhat fascinating.
Bare with me…
The 1950’s were, unquestionably, the decade of the dress. The silhouette was often the same, but fabrics and patterns would change so there could be a dress for every occasion a girl could dream of. And in the 50’s they were all dreamers, weren’t they?
In the 1960’s fashion started to see some much desired change. Women were finally ready to wake up. They were ready to break out of their Jello molds, and their attitudes began to instead mirror the social movements of the time. Highlights (and there were many) included Mary Quant inventing the mini-skirt and Jackie O introducing the world to the Pillbox hat. Dresses were still in fashion, but the silhouettes were changing. Women were turning away from the conventional and toward a sense of timeless freedom. Shift dresses, pants and skirt suits made their way to the mainstream, but all were still high on “matching” and low on adventure.
Fortunately, fashion underwent a full-blown change from uniformity to individuality in the 1970’s. “Separates” made their way into the department stores and women breathed a collective sigh of relief, as they were now able to connect with who they were…or who they thought they were…or more likely, who they wanted to be. Women’s Liberation helped them wake up to the notion of expressing themselves, and fashion was beginning to let them. Platform shoes, Mini and Maxi dresses, hot pants, tube tops, fitted blazers, the ubiquitous DVF Wrap Dress, and last, but certainly not least, the leotard. From dance class to the dance floor with a trip to the supermarket in between, the leotard crossed over to streetwear and had an impact on the world that I still can’t believe!
By the 1980’s things began to really shift from the home to the office, and women were now the standard in the boardroom. They weren’t working because they had to, they were working because they wanted to, and they needed to create an identity that spoke to who they were, and they needed to own it. Shoulder-padded blazers lined the racks to help women display how fierce they were, and short, fitted skirts made sure they weren’t forced to abandon their sexuality. Now they had an identity, but individual personalities got lost in the commute.
As things shifted from the 80’s to the 90’s women did begin to take ownership of who they were. The non-descript stood up and said, “No, I’m not (non-descript)” and they began to demand more than suits and separates. They didn’t want to have to worry about fitting in anymore. To the contrary, they were finally ready to stand out.
A reflection of the times, the Armani power suit dominated for those who were “getting ahead,” while deconstruction began to condemn the glitz and glamour of the 80’s. When the recession engulfed the economy in 1991 designers like Yohji Yamamoto, Comme des Garçons, and the “Antwerp 6” already had a strong hold on Europe and “Grunge” had infiltrated the United States.
But then, somewhere in the middle of the 2000’s, things hit a wall. Hard. The items that men and women wanted to make themselves standout suddenly became “trends,” and the “top 5” were born. Websites and fashion blogs began to overflow with information (content) and the pages of glossy fashion magazines began to tell people what they had to wear to really show their individuality. However, unbeknownst to them, women really found themselves negotiating their individuality, and then individuality became the trend.
It kept getting worse from there.
Two words: Colored Denim
If you’ve been following along, all of this begs the question, how can we evolve and stay innovative if we’re simply going to follow the trend? Who are you if you dress exactly like Kim Kardashian?
That’s not a trick question.
The answer is you…only now, you’re dressed like Kim Kardashian.
It’s time to dress like you.
We made it through dresses and separates, pants suits and shoulder pads, bell-bottoms and tie-dye, geometric prints and all things Mod. Why stop now?
It’s 2014 and if you’re paying close attention you know that fashion is absolutely evolving again. If you’re not, you should know that your options are abundant…but you have to stop looking to the current “It” girl, or in the pages of glossy “fashion” magazines. Trust yourself, find your passion, and make your mark.
What does evolution look like?
Get ready, because here it comes…
Tuesday, 18 December 2012
So I can tell you right now by the time the collections are complete in the stores for Spring/Summer everything will look black and white. After two springs of “color, color, color” EVERYONE went back to black and white. But by April the stores will look so boring and unappealing consumers will be begging for some color. As a buyer you choose from what is in front of you. But as I have been telling you for many years there has been this consensus before the shows even start and the media and stores are forced into a storyline. “These are the TRENDS”. If you are not careful as a buyer you might fall into this trap. But I find these trends leave little to the imagination of the consumers, making the consumers feel like mindless idots who can’t dress themselves without a STAR in a magazine showing them the way.
I am so excited about the merchandise in the store right now. It’s design at its’ best; modern, fresh and yes colorful. We will have our share of black and white, but why does everything have to be all or nothing? Here are some examples….
Though the “trend ” for printed trousers started a few seasons ago, I think some designers are mastering the art of partnering patterns with high tech fabrics.
One last photo of a cute little dress from Suno…nothing loud or on TREND just a cute little dress from Suno that you would love to wear all summer.
Saturday, 24 November 2012
I travel to Europe the same time every year for work. I buy men’s during a specific time and I buy women’s a couple of weeks later during their slotted time. So buying airline tickets become a bit of an art to get the best seat for the best price. The fact that everyone sitting on the plane is paying a different price bothers me but when the airlines make up rules as they go along after they promised something different really disturbs me. Of course I’m talking about point redemption.
I’m old enough to remember when “points” first became the tool that developed loyal travelers to one airline. Once you traveled exclusively with one airline you could redeem ”points” for a reduced price ticket or an upgrade. Then the airlines started losing money and they played this game of “how hard can we make it for you to redeem your points”. I believed the government stepped in with regulations, which stopped the practice. Then the airlines started to partner up with credit cards and the whole process started over again. And again it’s a game of preventing you from using your points. The difference this time is there are fewer flights with fewer choices to get you where you want to go. The question remains what the real price of a ticket?
Since this is Black Friday weekend, I found a statistic that floored me. In 2011, 226,000,000 shoppers visited a retailer or mall, or shopped on-line over the black friday weekend (according to the National Retail Fund). The population of the US is 314,165,11…do the math. Another number is that 90% of those shoppers plan to purchase items for themselves while 10% plan to buy presents for the holidays. The media claims there ARE some deals to be had but most of the deals will be there for the next 30 days and the best time to find an exceptional deal is still after Christmas. The new move is to open retail stores on Thanksgiving to get a leg up on the competition but numbers show that consumers were getting most of their deals on-line on Thanksgiving. All if this frenzy has created this zombie effect which is suppose to give the consumer what he/she wants a deal and the discomfort to go with it….it’s like a cocktail or a drug.
Ultimately it’s up to the consumer to find the right price. Armed with technology, the shopper must now navigate their way to find the real price. But what is the real price of an item? If the lowest price is the most important part of the purchase what is the real VALUE of an item? More importantly what is the real satisfaction of buying something? The price or the product? How can a shopper be satisfied knowing that the cost of the item when everyone is paying a different price? All this frenzy and we still don’t know the worth of things. Like what’s the worth of a civilized shopping experience, or the worth of an appreciated item? Believe it or not we, as a nation have been through this before, during the last depression. Price will not rule the day forever and soon the consumer will demand a product with an experience that is worthy of a real price.